Video Publishing
Think Digitally, Act Locally: The Increasing Benefits Of Digital Revenue For Local Media
Nearly half of local media saw an increase in total digital revenue in 2024, with 67.9% increasing their digital revenue budget for 2025.
Act Locally: Ads With Local Messages Seen As More Relevant (New Study)
In a recent study of TV viewers, 68% said ads from national companies are more relevant when they have local messages.
Seeing Is Believing: More Marketers Valuing Video In Campaigns (New Report)
Not only are more marketers integrating images and videos into their content in 2024, but more believe video to be the most valuable creative asset.
Lights, Camera, AI-Action: How Marketers Are Embracing AI For Video
More than 62% of marketers in video production say they’re leveraging generative AI to “support creative development.”
