Subscription Savvy

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Think Digitally, Act Locally: The Increasing Benefits Of Digital Revenue For Local Media

Nearly half of local media saw an increase in total digital revenue in 2024, with 67.9% increasing their digital revenue budget for 2025.

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Keeping Perspective: AI, Subscriptions, And The State of Journalism In 2025

AI in publishing, digital subscriptions, and the future of search are all top-of-mind for journalists and publishers in 2025.

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Digital Subscription Growth Among Publisher Priorities In 2025

More than half of publishers saw an increase in their digital subscriptions, while 47% plan on prioritizing them in 2025.

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Renewed Interest: Publishers Increasing Focus On Subscriptions In Face Of Traffic, Ad Revenue & AI Challenges

A recent survey of publishing executives found that most are increasing their focus on building subscription revenue.

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Know Your Audience: Reconsidering The Metrics In Digital Publishing

A healthy publication should constantly consider and reconsider who its audience is, for the sake of both its front-facing offerings and its behind-the-scenes efforts. Are your metrics actually helping?

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