Software Tools for Publishers
Think Digitally, Act Locally: The Increasing Benefits Of Digital Revenue For Local Media
Nearly half of local media saw an increase in total digital revenue in 2024, with 67.9% increasing their digital revenue budget for 2025.
Growth Charts: Measuring Effectiveness As Programmatic Advertising Continues To Dominate
72% of advertisers and marketers are planning on increasing their programmatic advertising investment this year, up from 62% last year.
Keeping Perspective: AI, Subscriptions, And The State of Journalism In 2025
AI in publishing, digital subscriptions, and the future of search are all top-of-mind for journalists and publishers in 2025.
The Credit They Deserve: As AI Expands Into Newsrooms, Are Publishers Seeing Better Attributions?
The continued rise of AI in publishing has some publishers worried about the risk of their work being misattributed or misrepresented.
Digital Subscription Growth Among Publisher Priorities In 2025
More than half of publishers saw an increase in their digital subscriptions, while 47% plan on prioritizing them in 2025.
Promising Projections: Programmatic Advertising Continues To Dominate For Publishers
U.S. programmatic advertising sales are projected to rise to $21.5 billion in 2025 and reach $22.69 billion by 2027.
Digital Diligence: Why The Right Tech Is Essential For Today’s (and Tomorrow’s) Digital Content Needs
77% of creatives expect their production volume to increase in 2025, highlighting the need for the right digital management software.
Act Locally: Ads With Local Messages Seen As More Relevant (New Study)
In a recent study of TV viewers, 68% said ads from national companies are more relevant when they have local messages.
Early To Rise: Early AI Adopters Seeing Greater Impacts (New Report)
Early AI adopters are more likely to see a greater impact and positive influence on factors like reducing costs.
AI Advertising Advantages: How AI Is Revolutionizing Media Sales
More than half of ad buyers are using or are planning to use AI-powered products, according to a recent survey.
The Hurdles Ahead: Publishers Rank Digital Media Challenges For 2025 (New Report)
For publishers looking ahead at 2025, the top challenges are consistently inconsistent, with varied answers touching upon audience development, ad delivery, and more.
Quality Time: Top Barrier To Growing Programmatic Is Quality Of Media (New Report)
The top-ranked barrier for growing programmatic advertising is the quality of media (e.g. fraud, brand safety, viewability, transparency).
Just The Facts: With Digital Content Creators Failing To Fact-Check, UNESCO Offers Training Course
As content creators and digital publishers become more important in the "information ecosystem," fact-based information is essential.
The Age(s) of Advertising: Maximizing Engagement With Better Targeting
According to a recent study, Gen X and Baby Boomer consumers are the most receptive to digital ads they see online.
Stay Human: New Study Finds Journalist-Crafted Articles Preferred Over AI
A recent study says readers find journalist-crafted news articles more comprehensible than articles produced with AI automation.
AI Expectations: Why Publishers Must Balance Excitement With Realism
A new report says AI won't likely "alter the fundamental commercial reality for the news” the same way the shift to online did.
AI Companies Collaborating on $10 Million Support Projects For Newsrooms
Monies will support AI focuses varying from text summarization and translation to media analyzation and marketing services.
Podcast Potential: Audiences More Attentive, Receptive, And Open To Brand Messages (New Report)
Listeners not only find podcast ads to be more relevant, but nine in 10 have taken action because of an ad.
Premium Programmatic Growth Projected To Only Increase Further (New Report)
The premium programmatic market saw a reported 47% growth YoY through August 2024, with a projected share of 50% by year’s end.
Advanced Advertising: Are Google’s AI Overview Ads Enough To Maintain Search Dominance?
Will the recent announcement of ads in mobile users' AI Overviews be enough to help Google maintain its search dominance?
Audience Abandonment: Are Publishers Moving On From Meta?
Meta has made a few publishing-related headlines recently, touching upon declines in audience engagement as well as tradeoffs in audience opportunities.
Highly Recommending: Magazine Readers ‘More Influential’ Than Other Media Users (New Report)
With so many Americans engaging with magazine media, their high-influence is something digital magazine publishers know all too well and more and more advertisers are quickly discovering.
AI Everywhere: AI Adoption Rate Surpassing Previous PC and Internet Rates
A new report finds that generative AI reached usage rates in two years that it took PCs and the Internet more than five years to reach.
Search Strategies: More And More Trading Traditional For AI
A new survey has found that 77% use genAI tools to search in place of Google and other traditional search engines.
AI Analysis: Rewards Abound, But What Risks Should Advertisers Consider?
While advertisers continue to incorporate genAI into their ad strategies, there are still lingering concerns.
Inbox Engagement: Why Sponsored Content Means More In A Newsletter
Readers find newsletters to be their preferred news source ... and that built-in trust means they’re more receptive to sponsored content.
Sign-Up Sweeteners: What Your Newsletter Needs To Offer In Exchange For Emails
A new survey on audience development says 52% of consumers would subscribe to a newsletter if given free, exclusive content.
Moving Targets: How To Reprioritize Audience Targeting Amidst Privacy Laws
A recent digital advertising survey says new data privacy standards will make the largest impacts on audience targeting and measurements.
AI Data Drought? News Sites Leading Pack Of Platforms Preventing Data Harvest
AI is seeing increased restrictions in its training data, particularly from news sites whose share of blocked tokens is at 45% (up from 3% last year).
Red (News)Letter Days: New Report Highlights Why Publishers Continue To Count On Email Newsletters
Email newsletters saw continued growth as effective audience builders in a new report, with production up to 95% from 81% in 2022.
Every Meta Moment Counts: How The Platform Draws Such A Large Share Of Digital Ad Spend
Compared to other video platforms with near-equal shares of time spent, Meta's share of digital ad spend is much larger.
How AI’s Creative Boosts Can Help (And Hurt) Writers And Publishers
As writers continue to work out the best uses for AI in publishing, a new study is warning against a larger creative toll.
Big Tech Bargain: Google, California Agreement Commits $250 Million To Journalism, AI Initiatives — But At What Cost?
The deal between California and Google will bring an influx of money to newsrooms ... but does it let the tech company off easy?
Push The Right Buttons: Publishers Leaning More Toward Mobile, Apps, Push Notifications (New Report)
A new report on digital publishing's future is showing more success engaging with young audiences through apps than through sites.
Better Results: New Survey Shows Nearly Half Happier With AI-Assisted Search Results
For those paying attention to the AI Search revolution, 29% say that they use traditional search engines less because of AI platforms.
A Roaring Trade: Trade Media A ‘Significant Factor’ In Sales And Strategies (New Report)
A survey of B2B leaders found that trade media coverage directly impacts purchases, brand positioning, and other decisions.
Send In The Search Team: Can SearchGPT Dethrone Google Search?
With the announcement of OpenAI's generative search tool, SearchGPT is hitting Google where it could hurt the most.
Ad Infinitum: The Ever-Increasing Role of AI In Advertising
New estimates say that, in five year’s time, 94.1% of all ad spending for digital and analog media buys will be AI-enabled.
Is The Public Ready For AI In The Newsroom?
A digital news study has found that 52% of Americans are not currently comfortable with AI work overseen by humans in the newsroom.
Part Of The Process: How The Public Perceives — And Prefers — AI In The Newsroom
A new survey of news consumers shows a majority wanting a label or some disclosure for AI-produced news with human oversight.
Digital Transfer: Media Consumption Rising Worldwide (New Report)
Total media usage rose 0.3% to 56.15 hours per week worldwide, and the forecast shows further expansion moving forward.
Renewed Interest: Publishers Increasing Focus On Subscriptions In Face Of Traffic, Ad Revenue & AI Challenges
A recent survey of publishing executives found that most are increasing their focus on building subscription revenue.
Tech Support: The Latest In Legislation Designed To ‘Level Playing Field’ For Publishers And Big Tech
Recent legislation could help the plight of the publisher and make Big Tech pay for its fair share of news content.
Searching AI And Low: What Google’s AI Overviews Mean For Publishers
Google's AI Overviews is changing Search as we know it, but as users experience this new convenience, publishers need to consider a response.
From Dailies To Digital: Online Overtaking Newspapers, TV For Local News
A recent survey found almost half prefer news sites or social media for getting their local news and information, up from 37% in 2018.
Journalism in The Gen AI Era: The Help Newsrooms Get — And Want To Get — From AI
Nearly three-quarters (73.8%) of news professionals surveyed by AP say they or their organization are using AI in some capacity.
Publishers Planning Ahead: Data Collection In A Cookieless Future
A new study says 78% of publishers are taking a cookieless future seriously and investing in first-party data solutions.
Finding Your Audience: Content Strategies For 2024 And Beyond
It takes more than a trending AI prompt for publishers to make amazing SEO-friendly content and engaging social-media-tested content.
On The Record: AI And Its Newsroom Potential
A handful of Pulitzer Prize nominees disclosed their AI use, but you don’t have to take home a medal to win with this technology.
Know Your Audience: Reconsidering The Metrics In Digital Publishing
A healthy publication should constantly consider and reconsider who its audience is, for the sake of both its front-facing offerings and its behind-the-scenes efforts. Are your metrics actually helping?
Open(AI) and Shut Cases? NYT, Musk, And The Latest In OpenAI Legal News
OpenAI is always in the news, but the last few days have seen some major headlines made over matters beyond mere artificial intelligence capabilities.
Direct Hit: A Decade of Programmatic Direct Growth And Its Potential Moving Forward
As open exchange continues to shrink and we edge closer to a cookieless future, programmatic direct remains the more popular programmatic advertising transaction method.
Advertiser Optimism: Performance-Driven Paid Media & Measurement Top Priorities
Optimism usually comes with a new year, but Mediaocean’s 2024 Advertising Outlook Report offers plenty of data points upon which to hang some sales hope in the coming year.
Marketers Optimistic Despite 2024 Economy Concerns (New Report)
Hopes are high for 2024, with 61% of marketers expecting business to improve and 41% expecting a bigger marketing budget than last year.
Brand’s New Year: The Importance of Building The Brand in 2024
With many marketers seeing a budget increase this year, businesses are putting a priority on maintaining and building their brands in 2024.
Captive Audience: The Larger Costs of Ad-Blocking
Ad-blocking will cost publishers $54 billion in lost advertising revenue next year, according to new data released by eyeo.
Programmatic Potential: The Importance of High-Quality Data In Programmatic Advertising
When the Association of National Advertisers released its initial study on programmatic advertising this summer, a huge takeaway was the billions wasted on clickbait sites (which the ANA cast as “minimum efficient gains from course correcting”).
