
Think Digitally, Act Locally: The Increasing Benefits Of Digital Revenue For Local Media
Feb 13, 2025
4 min read

Growth Charts: Measuring Effectiveness As Programmatic Advertising Continues To Dominate
Feb 10, 2025
4 min read

Promising Projections: Programmatic Advertising Continues To Dominate For Publishers
Jan 27, 2025
4 min read

The Hurdles Ahead: Publishers Rank Digital Media Challenges For 2025 (New Report)
Jan 06, 2025
3 min read

Quality Time: Top Barrier To Growing Programmatic Is Quality Of Media (New Report)
Jan 02, 2025
4 min read

Podcast Potential: Audiences More Attentive, Receptive, And Open To Brand Messages (New Report)
Nov 18, 2024
4 min read

Advanced Advertising: Are Google’s AI Overview Ads Enough To Maintain Search Dominance?
Oct 24, 2024
4 min read

Highly Recommending: Magazine Readers ‘More Influential’ Than Other Media Users (New Report)
Oct 17, 2024
4 min read

Sign-Up Sweeteners: What Your Newsletter Needs To Offer In Exchange For Emails
Sep 26, 2024
4 min read

Cookie Cutters: How The Future Is Still Cookieless Despite Google’s Recent Reversal
Sep 11, 2024
3 min read

Every Meta Moment Counts: How The Platform Draws Such A Large Share Of Digital Ad Spend
Sep 09, 2024
3 min read

More Hours In The Day: Larger Percent Of Time Being Spent With Digital Media
Sep 03, 2024
3 min read

Email Engagement: The Compounding Importance of Email To Subscription Businesses
Aug 28, 2024
3 min read

Better Results: New Survey Shows Nearly Half Happier With AI-Assisted Search Results
Aug 14, 2024
4 min read

Performance Matters: What Types of Commerce Advertising Generate The Most Sales For Publishers?
Aug 13, 2024
3 min read

A Roaring Trade: Trade Media A ‘Significant Factor’ In Sales And Strategies (New Report)
Aug 08, 2024
4 min read

Programmatic Potential: Retail Leading All Industries In Alternative Programmatic Ad Buys
Aug 06, 2024
3 min read

Plan B2B: How Digital Initiatives For Customer Acquisition Are Just The Beginning
Jun 18, 2024
3 min read

AI Obstacles: The Hurdles To Overcome For Implementing and Maximizing AI’s Potential
Jun 17, 2024
3 min read

Wait And See: Publishers Punting On Cookie Deprecation Preparations (New Report)
Jun 12, 2024
3 min read

Personal Best: Why Personalized Marketing With More Touchpoints Is Essential
Jun 10, 2024
3 min read

Confidence Boost: How Data Strategies And AI Can Pave The Best Paths Forward
May 29, 2024
3 min read

Marketers Believe AI Advances To Make Most Impact On Email Marketing Automation (New Report)
May 22, 2024
3 min read

AI Growth Shows Continued Rises In Sales, Satisfaction, And Marketing Savings
May 14, 2024
3 min read

Opt-Out Observations: What Marketers Can Discover For Better Email Engagement
May 13, 2024
3 min read

Making Time: AI, Automation, And How SMBs Can Prioritize (And Optimize) Marketing Efforts
May 09, 2024
5 min read

Sponsored Spending Slowdown: YoY Social Media Growth Down Slightly (New Forecast)
May 08, 2024
3 min read

Brand Disconnect: How Companies and Customers Disagree On Personalization, AI, And More
May 07, 2024
3 min read

Personal Touch: How Marketers Are Turning To AI For Enhanced Personalization
May 02, 2024
3 min read

Missed Signals: Most Marketers Aren’t Collecting Customer-Journey Data (New Report)
Apr 30, 2024
3 min read

Data-Driven Decisions Seen As Difference-Maker As Marketers Face More Competition In 2024
Apr 23, 2024
3 min read

Advanced Strategies: AI Giving Marketers ‘Room For Growth’ In Customer Engagement
Apr 15, 2024
3 min read

Market’s Value: Online Shopping Journeys See Drop In Marketplace Origins (New Report)
Apr 03, 2024
3 min read

Programmatic Progress: Programmatic Ad Spend Forecast To Grow 3x As Fast As Nonprogrammatic
Mar 26, 2024
3 min read

Advertising Diversity Took ‘Step Backwards’ Despite Being ‘Proven Growth Driver’ (New Report)
Mar 18, 2024
3 min read

Safe Ad Spaces: Consumers More Trusting Of Brands Around Appropriate Content
Mar 04, 2024
3 min read

Speaking From Experience: How Experience-Based Benefits Can Create Loyal Consumers
Feb 28, 2024
3 min read

Beyond Cookies: First-Party Data, Zero-Party Data, And Consumer Comforts & Concerns
Feb 22, 2024
3 min read

Direct Hit: A Decade of Programmatic Direct Growth And Its Potential Moving Forward
Feb 21, 2024
3 min read

Spend Trend: Retail Media Ad Spend Growing Faster Than Search and Social (New Report)
Feb 20, 2024
3 min read

Human Touch: How Brands Should Address AI Within Customer Experience (New Report)
Feb 19, 2024
3 min read

Getting The Message: Audiences Remain Engaged By Email Marketing (New Reports)
Feb 13, 2024
4 min read

Keep It Coming: More Marketers Utilizing AI To Meet Ever-Growing Content Needs (New Report)
Feb 12, 2024
3 min read

And The Crowd Goes Wild! What Advertisers Should Know About Modern Sports Fans
Feb 08, 2024
4 min read

No Tough Customers: AI Helping Most Marketers Figure Out Preferences, Behavior
Jan 24, 2024
3 min read

Advertiser Optimism: Performance-Driven Paid Media & Measurement Top Priorities
Jan 17, 2024
4 min read

Outside The Inbox: Marketing Performance Better With Multi-Channel Campaigns (New Study)
Jan 03, 2024
3 min read

Programmatic Potential: The Importance of High-Quality Data In Programmatic Advertising
Dec 19, 2023
4 min read