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Think Digitally, Act Locally: The Increasing Benefits Of Digital Revenue For Local Media
Feb 13, 2025
4 min read
Growth Charts: Measuring Effectiveness As Programmatic Advertising Continues To Dominate
Feb 10, 2025
4 min read
Promising Projections: Programmatic Advertising Continues To Dominate For Publishers
Jan 27, 2025
4 min read
The Hurdles Ahead: Publishers Rank Digital Media Challenges For 2025 (New Report)
Jan 06, 2025
3 min read
Quality Time: Top Barrier To Growing Programmatic Is Quality Of Media (New Report)
Jan 02, 2025
4 min read
Podcast Potential: Audiences More Attentive, Receptive, And Open To Brand Messages (New Report)
Nov 18, 2024
4 min read
Advanced Advertising: Are Google’s AI Overview Ads Enough To Maintain Search Dominance?
Oct 24, 2024
4 min read
Highly Recommending: Magazine Readers ‘More Influential’ Than Other Media Users (New Report)
Oct 17, 2024
4 min read
Sign-Up Sweeteners: What Your Newsletter Needs To Offer In Exchange For Emails
Sep 26, 2024
4 min read
Cookie Cutters: How The Future Is Still Cookieless Despite Google’s Recent Reversal
Sep 11, 2024
3 min read
Every Meta Moment Counts: How The Platform Draws Such A Large Share Of Digital Ad Spend
Sep 09, 2024
3 min read
More Hours In The Day: Larger Percent Of Time Being Spent With Digital Media
Sep 03, 2024
3 min read
Email Engagement: The Compounding Importance of Email To Subscription Businesses
Aug 28, 2024
3 min read
Better Results: New Survey Shows Nearly Half Happier With AI-Assisted Search Results
Aug 14, 2024
4 min read
Performance Matters: What Types of Commerce Advertising Generate The Most Sales For Publishers?
Aug 13, 2024
3 min read
A Roaring Trade: Trade Media A ‘Significant Factor’ In Sales And Strategies (New Report)
Aug 08, 2024
4 min read
Programmatic Potential: Retail Leading All Industries In Alternative Programmatic Ad Buys
Aug 06, 2024
3 min read
Part Of The Process: How The Public Perceives — And Prefers — AI In The Newsroom
Jun 27, 2024
7 min read
Plan B2B: How Digital Initiatives For Customer Acquisition Are Just The Beginning
Jun 18, 2024
3 min read
AI Obstacles: The Hurdles To Overcome For Implementing and Maximizing AI’s Potential
Jun 17, 2024
3 min read
Wait And See: Publishers Punting On Cookie Deprecation Preparations (New Report)
Jun 12, 2024
3 min read
Personal Best: Why Personalized Marketing With More Touchpoints Is Essential
Jun 10, 2024
3 min read
Yes, Facebook Is Down: Publishers Seeing Drastic Decline In Referrals (New Report)
Jun 06, 2024
3 min read
Confidence Boost: How Data Strategies And AI Can Pave The Best Paths Forward
May 29, 2024
3 min read
Marketers Believe AI Advances To Make Most Impact On Email Marketing Automation (New Report)
May 22, 2024
3 min read
AI Growth Shows Continued Rises In Sales, Satisfaction, And Marketing Savings
May 14, 2024
3 min read
Opt-Out Observations: What Marketers Can Discover For Better Email Engagement
May 13, 2024
3 min read
Making Time: AI, Automation, And How SMBs Can Prioritize (And Optimize) Marketing Efforts
May 09, 2024
5 min read
Sponsored Spending Slowdown: YoY Social Media Growth Down Slightly (New Forecast)
May 08, 2024
3 min read
Brand Disconnect: How Companies and Customers Disagree On Personalization, AI, And More
May 07, 2024
3 min read
Personal Touch: How Marketers Are Turning To AI For Enhanced Personalization
May 02, 2024
3 min read
Missed Signals: Most Marketers Aren’t Collecting Customer-Journey Data (New Report)
Apr 30, 2024
3 min read
Data-Driven Decisions Seen As Difference-Maker As Marketers Face More Competition In 2024
Apr 23, 2024
3 min read
Advanced Strategies: AI Giving Marketers ‘Room For Growth’ In Customer Engagement
Apr 15, 2024
3 min read
Market’s Value: Online Shopping Journeys See Drop In Marketplace Origins (New Report)
Apr 03, 2024
3 min read
Stay Human: The ‘Human-Centric Skills’ All AI-Powered Companies Should Prioritize
Apr 01, 2024
3 min read
Programmatic Progress: Programmatic Ad Spend Forecast To Grow 3x As Fast As Nonprogrammatic
Mar 26, 2024
3 min read
Advertising Diversity Took ‘Step Backwards’ Despite Being ‘Proven Growth Driver’ (New Report)
Mar 18, 2024
3 min read
Safe Ad Spaces: Consumers More Trusting Of Brands Around Appropriate Content
Mar 04, 2024
3 min read
Speaking From Experience: How Experience-Based Benefits Can Create Loyal Consumers
Feb 28, 2024
3 min read
Beyond Cookies: First-Party Data, Zero-Party Data, And Consumer Comforts & Concerns
Feb 22, 2024
3 min read
Direct Hit: A Decade of Programmatic Direct Growth And Its Potential Moving Forward
Feb 21, 2024
3 min read
Spend Trend: Retail Media Ad Spend Growing Faster Than Search and Social (New Report)
Feb 20, 2024
3 min read
Human Touch: How Brands Should Address AI Within Customer Experience (New Report)
Feb 19, 2024
3 min read
Spending Spree: AI Spend To Reach $150b By 2027, Become “Lead Motivator of Innovation”
Feb 15, 2024
3 min read
Ad Placement, Yield, And Access To Consumer Data Lead Publisher Concerns For 2024
Feb 14, 2024
3 min read
Getting The Message: Audiences Remain Engaged By Email Marketing (New Reports)
Feb 13, 2024
4 min read
Keep It Coming: More Marketers Utilizing AI To Meet Ever-Growing Content Needs (New Report)
Feb 12, 2024
3 min read
And The Crowd Goes Wild! What Advertisers Should Know About Modern Sports Fans
Feb 08, 2024
4 min read
No Tough Customers: AI Helping Most Marketers Figure Out Preferences, Behavior
Jan 24, 2024
3 min read
Publisher Tips To Take Advantage of Programmatic Advertising’s Bright Future
Jan 23, 2024
3 min read
Advertiser Optimism: Performance-Driven Paid Media & Measurement Top Priorities
Jan 17, 2024
4 min read
Outside The Inbox: Marketing Performance Better With Multi-Channel Campaigns (New Study)
Jan 03, 2024
3 min read
Programmatic Potential: The Importance of High-Quality Data In Programmatic Advertising
Dec 19, 2023
4 min read
