Getting Started With Digital Publishing
Think Digitally, Act Locally: The Increasing Benefits Of Digital Revenue For Local Media
Nearly half of local media saw an increase in total digital revenue in 2024, with 67.9% increasing their digital revenue budget for 2025.
The Credit They Deserve: As AI Expands Into Newsrooms, Are Publishers Seeing Better Attributions?
The continued rise of AI in publishing has some publishers worried about the risk of their work being misattributed or misrepresented.
Digital Subscription Growth Among Publisher Priorities In 2025
More than half of publishers saw an increase in their digital subscriptions, while 47% plan on prioritizing them in 2025.
Digital Diligence: Why The Right Tech Is Essential For Today’s (and Tomorrow’s) Digital Content Needs
77% of creatives expect their production volume to increase in 2025, highlighting the need for the right digital management software.
Act Locally: Ads With Local Messages Seen As More Relevant (New Study)
In a recent study of TV viewers, 68% said ads from national companies are more relevant when they have local messages.
Tip Of The Iceberg: New Study Shows Vast Volume Of Top Search Terms
New Google Search research found that 46% of the total volume came from the top 10,000 query terms, and the top 15% came from just 148 terms.
AI Advertising Advantages: How AI Is Revolutionizing Media Sales
More than half of ad buyers are using or are planning to use AI-powered products, according to a recent survey.
The Hurdles Ahead: Publishers Rank Digital Media Challenges For 2025 (New Report)
For publishers looking ahead at 2025, the top challenges are consistently inconsistent, with varied answers touching upon audience development, ad delivery, and more.
Quality Time: Top Barrier To Growing Programmatic Is Quality Of Media (New Report)
The top-ranked barrier for growing programmatic advertising is the quality of media (e.g. fraud, brand safety, viewability, transparency).
Just The Facts: With Digital Content Creators Failing To Fact-Check, UNESCO Offers Training Course
As content creators and digital publishers become more important in the "information ecosystem," fact-based information is essential.
AI Expectations: Why Publishers Must Balance Excitement With Realism
A new report says AI won't likely "alter the fundamental commercial reality for the news” the same way the shift to online did.
Podcast Potential: Audiences More Attentive, Receptive, And Open To Brand Messages (New Report)
Listeners not only find podcast ads to be more relevant, but nine in 10 have taken action because of an ad.
Money Talks: New Research On What’s Driving AI Investment
The top factor driving responsible AI investment for businesses is differentiating their organization, product, or service.
Audience Abandonment: Are Publishers Moving On From Meta?
Meta has made a few publishing-related headlines recently, touching upon declines in audience engagement as well as tradeoffs in audience opportunities.
Highly Recommending: Magazine Readers ‘More Influential’ Than Other Media Users (New Report)
With so many Americans engaging with magazine media, their high-influence is something digital magazine publishers know all too well and more and more advertisers are quickly discovering.
Ad Brakes: How To Reduce The Carbon Costs Of Media Campaigns
Carbon footprints of media campaigns could be reduced by as much as a third by incorporating certain sustainability measures.
AI Analysis: Rewards Abound, But What Risks Should Advertisers Consider?
While advertisers continue to incorporate genAI into their ad strategies, there are still lingering concerns.
Inbox Engagement: Why Sponsored Content Means More In A Newsletter
Readers find newsletters to be their preferred news source ... and that built-in trust means they’re more receptive to sponsored content.
Br-AI-n Trust: More Advertisers Showing Confidence In AI
A new report shows advertisers are trusting AI for both optimization and, on an ad sales management level, content worthy of being near.
Sign-Up Sweeteners: What Your Newsletter Needs To Offer In Exchange For Emails
A new survey on audience development says 52% of consumers would subscribe to a newsletter if given free, exclusive content.
Moving Targets: How To Reprioritize Audience Targeting Amidst Privacy Laws
A recent digital advertising survey says new data privacy standards will make the largest impacts on audience targeting and measurements.
AI Data Drought? News Sites Leading Pack Of Platforms Preventing Data Harvest
AI is seeing increased restrictions in its training data, particularly from news sites whose share of blocked tokens is at 45% (up from 3% last year).
Red (News)Letter Days: New Report Highlights Why Publishers Continue To Count On Email Newsletters
Email newsletters saw continued growth as effective audience builders in a new report, with production up to 95% from 81% in 2022.
Every Meta Moment Counts: How The Platform Draws Such A Large Share Of Digital Ad Spend
Compared to other video platforms with near-equal shares of time spent, Meta's share of digital ad spend is much larger.
How AI’s Creative Boosts Can Help (And Hurt) Writers And Publishers
As writers continue to work out the best uses for AI in publishing, a new study is warning against a larger creative toll.
Safety First: What Are The Programmatic Concerns Moving Forward?
Following Google's reversal on cookies, a new survey finds that 60% of programmatic experts are most concerned about brand safety.
More Hours In The Day: Larger Percent Of Time Being Spent With Digital Media
Digital media continues to distance itself from traditional media in terms of how much time is spent with each by the average American adult.
Big Tech Bargain: Google, California Agreement Commits $250 Million To Journalism, AI Initiatives — But At What Cost?
The deal between California and Google will bring an influx of money to newsrooms ... but does it let the tech company off easy?
Email Engagement: The Compounding Importance of Email To Subscription Businesses
Even as CTRs fall, email continues to be vital for communicating, engaging, and converting in the subscription industry and beyond.
Push The Right Buttons: Publishers Leaning More Toward Mobile, Apps, Push Notifications (New Report)
A new report on digital publishing's future is showing more success engaging with young audiences through apps than through sites.
AI In Publishing: Gen AI Adoption Expected To Reach 100 Million U.S. Users In 2024 (New Forecast)
A new 2024 forecast has gen AI adoption reaching the 100-million-user milestone, which took Facebook four years to reach. What does that mean for digital publishers?
Better Results: New Survey Shows Nearly Half Happier With AI-Assisted Search Results
For those paying attention to the AI Search revolution, 29% say that they use traditional search engines less because of AI platforms.
Performance Matters: What Types of Commerce Advertising Generate The Most Sales For Publishers?
Almost half of the experts surveyed say the importance of commerce advertising is increasing compared to other digital advertising forms.
A Roaring Trade: Trade Media A ‘Significant Factor’ In Sales And Strategies (New Report)
A survey of B2B leaders found that trade media coverage directly impacts purchases, brand positioning, and other decisions.
Programmatic Potential: Retail Leading All Industries In Alternative Programmatic Ad Buys
Just because Google changed its mind on cookies doesn’t mean publishers should throw away their work seeking out cookie alternatives.
Send In The Search Team: Can SearchGPT Dethrone Google Search?
With the announcement of OpenAI's generative search tool, SearchGPT is hitting Google where it could hurt the most.
Ad Infinitum: The Ever-Increasing Role of AI In Advertising
New estimates say that, in five year’s time, 94.1% of all ad spending for digital and analog media buys will be AI-enabled.
Is The Public Ready For AI In The Newsroom?
A digital news study has found that 52% of Americans are not currently comfortable with AI work overseen by humans in the newsroom.
Part Of The Process: How The Public Perceives — And Prefers — AI In The Newsroom
A new survey of news consumers shows a majority wanting a label or some disclosure for AI-produced news with human oversight.
The Future Of AI, Today: Are The Highest AI Hopes Already A Reality?
A new report is asking global marketers about current AI use and future AI hopes, revealing wishes that, for many, are already here.
Digital Transfer: Media Consumption Rising Worldwide (New Report)
Total media usage rose 0.3% to 56.15 hours per week worldwide, and the forecast shows further expansion moving forward.
Plan B2B: How Digital Initiatives For Customer Acquisition Are Just The Beginning
Digital is clearly the way for B2B marketers, with top channels being social media (22%), digital advertising (16%), and email (13%).
AI Obstacles: The Hurdles To Overcome For Implementing and Maximizing AI’s Potential
Estimating and demonstrating AI's value is the primary obstacle in adopting the technology, but it's a conquerable hurdle.
Renewed Interest: Publishers Increasing Focus On Subscriptions In Face Of Traffic, Ad Revenue & AI Challenges
A recent survey of publishing executives found that most are increasing their focus on building subscription revenue.
Wait And See: Publishers Punting On Cookie Deprecation Preparations (New Report)
A recent survey of global publishers found that less than a third (32%) are actively preparing for a cookieless future.
Make Room, Duopoly: Amazon Ad Spend Continues To Grow
Amazon continues to climb into the upper echelon for digital-ad spend, positioning itself behind the Duopoly controlled by Google and Meta.
Personal Best: Why Personalized Marketing With More Touchpoints Is Essential
With most marketers believing it's harder to reach customers today than it was 5 years ago, personalized marketing is increasingly important.
Yes, Facebook Is Down: Publishers Seeing Drastic Decline In Referrals (New Report)
New data is highlighting just how steep the decline of Facebook’s referral traffic has gotten for publishers.
Streamlining With AI: Is Your Workflow Fully Optimized?
Marketers are using AI tools in their workflows for task automation, asset organization, and content creation.
Tech Support: The Latest In Legislation Designed To ‘Level Playing Field’ For Publishers And Big Tech
Recent legislation could help the plight of the publisher and make Big Tech pay for its fair share of news content.
Confidence Boost: How Data Strategies And AI Can Pave The Best Paths Forward
The confidences marketers are currently feeling are built upon a solid data-strategy foundation and optimism in generative AI.
Searching AI And Low: What Google’s AI Overviews Mean For Publishers
Google's AI Overviews is changing Search as we know it, but as users experience this new convenience, publishers need to consider a response.
Rising Costs: How AI & Automation Can Help With Cost Per Lead And More
The cost per click is up $0.44 from last year while the cost per lead is up more than $13 to $66.69 this year.
From Dailies To Digital: Online Overtaking Newspapers, TV For Local News
A recent survey found almost half prefer news sites or social media for getting their local news and information, up from 37% in 2018.
Making An AI Impression: Using AI More Likely To Garner Favorable View
A recent survey of communications professionals found that they’re “more likely to have a favorable view of agencies and colleagues who incorporate AI into their work.”
AI Growth Shows Continued Rises In Sales, Satisfaction, And Marketing Savings
New research sees a 5.1% improvement in sales productivity, a 6.1% improvement in customer satisfaction, and a 7% drop in marketing costs.
Making Time: AI, Automation, And How SMBs Can Prioritize (And Optimize) Marketing Efforts
Most small businesses spend less than an hour each day on marketing, highlighting the need for marketing software that create efficiencies.
Journalism in The Gen AI Era: The Help Newsrooms Get — And Want To Get — From AI
Nearly three-quarters (73.8%) of news professionals surveyed by AP say they or their organization are using AI in some capacity.
Stay of Cookie Execution: Google Postpones Cookie Deprecation Again
The postponement into 2025 (or beyond?) marks just the latest delay since Google’s announced its phase-out plan for the third-party trackers.
The Search Continues: AI’s Referrals To Brand Sites See Promising Growth
New research shows Perplexity’s referrals grew almost 40% month-over-month since January, proving AI’s potential beyond just generating content.
Data Difficulties: Even With AI, Retailers Struggling To Connect Data Dots
While most retailers are using generative AI for personalization, nearly half are struggling to make data accessible.
Breaking The News: Google Removing News Links In Response To California’s CJPA
As CA’s Senate waits to hear the California Journalism Preservation Act, Google has taken what some say is an undemocratic measure.
Publishers Planning Ahead: Data Collection In A Cookieless Future
A new study says 78% of publishers are taking a cookieless future seriously and investing in first-party data solutions.
Trillion Dollar Tech: Gen AI Forecast To Be $1.3 Trillion Market By 2032
In addition to a trillion-dollar gen AI forecast, Bloomberg says the training and hardware markets will reach $470 billion and $640 billion, respectively.
Sunny Forecast: U.S. Ad Market Seeing Continued Growth
Between continued signs of growth and revised forecasts for further expansion, the U.S. ad market is seeing bright days ahead.
Finding Your Audience: Content Strategies For 2024 And Beyond
It takes more than a trending AI prompt for publishers to make amazing SEO-friendly content and engaging social-media-tested content.
Solid Investment: Data Spend To Reach $27b In 2024 & Exceed $33b By 2027
With data-driven ad spend projected to hit $270 billion in the U.S. this year, investments in data services and data technology are as important as ever.
Audience Strategies: Getting The Marketing-Most Out Of AI And Automation
A new survey has the most effective AI applications in marketing automation as audience targeting, analytics & reporting, and email marketing.
On The Record: AI And Its Newsroom Potential
A handful of Pulitzer Prize nominees disclosed their AI use, but you don’t have to take home a medal to win with this technology.
Media Spending Projected To Grow In 2024 (New Report)
Though global advertising and marketing spend saw decelerated growth last year, PQ Media projects total media spending to grow 7.7% in 2024.
Advertising Diversity Took ‘Step Backwards’ Despite Being ‘Proven Growth Driver’ (New Report)
The advertising and marketing industry saw a hit in diversity in 2023, falling from 32.3% in 2022 to 30.8% amongst the ANA's member companies … and even further when those numbers are compared to the larger population.
Know Your Audience: Reconsidering The Metrics In Digital Publishing
A healthy publication should constantly consider and reconsider who its audience is, for the sake of both its front-facing offerings and its behind-the-scenes efforts. Are your metrics actually helping?
Visitors Welcome: Paid Search Outperforming Paid Social
As the cost-per-visit increases, marketers are looking at the visitor-intent and lower bounce rates of paid search over paid social.
Open(AI) and Shut Cases? NYT, Musk, And The Latest In OpenAI Legal News
OpenAI is always in the news, but the last few days have seen some major headlines made over matters beyond mere artificial intelligence capabilities.
Safe Ad Spaces: Consumers More Trusting Of Brands Around Appropriate Content
When brands advertise near inappropriate content, 70% of consumers say they trust the brands less and 51% are likely to stop using the products or services.
Leap Forward: Harnessing The Gift Of Extra Time With Generative AI
Generative AI tools have the ability to essentially give you more than just an extra day every year. What will you do with the extra time?
Act Locally: Illinois Joins Those Proposing Journalism Preservation Act
Like California's legislation, Illinois's proposal calls for tech companies to pay a usage fee to local news organizations for their work.
Direct Hit: A Decade of Programmatic Direct Growth And Its Potential Moving Forward
As open exchange continues to shrink and we edge closer to a cookieless future, programmatic direct remains the more popular programmatic advertising transaction method.
Ad Placement, Yield, And Access To Consumer Data Lead Publisher Concerns For 2024
Those on both the sell-side and buy-side say their biggest media challenge is ads delivering alongside risky content.
AI Assistance: How Consumers Want To Incorporate AI Into Their Shopping
86% of consumers who hadn’t used AI yet want it to help them research products, 82% want service to resolve issues, and 79% want deals and promotions.
Growth Gains: Worldwide Ad Spending To Grow Faster In 2024
New projections have worldwide spending in digital, traditional & total media ad spending all growing faster in 2024 than they did last year.
And One To Grow On: Advertising Market Expanded In 2023 (New Report)
Good news! 2023 ended with a 0.5% overall YoY gain in advertising spend following 9 months of consecutive expansion.
No Tough Customers: AI Helping Most Marketers Figure Out Preferences, Behavior
Most marketers are giving AI technology a stamp of approval, and it makes you wonder what the rest are waiting for.
Publisher Tips To Take Advantage of Programmatic Advertising’s Bright Future
For all its promise and revenue potential, programmatic advertising faced “notable challenges” in 2023, according to Assertive Yield’s 2024 Publisher Trends report
Advertiser Optimism: Performance-Driven Paid Media & Measurement Top Priorities
Optimism usually comes with a new year, but Mediaocean’s 2024 Advertising Outlook Report offers plenty of data points upon which to hang some sales hope in the coming year.
Social Spending: Ad Prices, ROI Lifting Off On LinkedIn
Ad prices may be rising on LinkedIn as its annual ad revenue grows an additional 14.1% this year, but so too is marketers’ ROI.
Publishing Paradise: What Would An Ad-Free Facebook Look Like?
4Meta is offering an ad-free option for Facebook users in the EU, and a similar subscription model would be plenty promising for U.S. publishers.
Outside The Inbox: Marketing Performance Better With Multi-Channel Campaigns (New Study)
44% more brands used at least two channels in their marketing campaigns, with the largest channel combination being email combined with push.
Captive Audience: The Larger Costs of Ad-Blocking
Ad-blocking will cost publishers $54 billion in lost advertising revenue next year, according to new data released by eyeo.
