AI in Publishing
Growth Charts: Measuring Effectiveness As Programmatic Advertising Continues To Dominate
72% of advertisers and marketers are planning on increasing their programmatic advertising investment this year, up from 62% last year.
Keeping Perspective: AI, Subscriptions, And The State of Journalism In 2025
AI in publishing, digital subscriptions, and the future of search are all top-of-mind for journalists and publishers in 2025.
The Credit They Deserve: As AI Expands Into Newsrooms, Are Publishers Seeing Better Attributions?
The continued rise of AI in publishing has some publishers worried about the risk of their work being misattributed or misrepresented.
Digital Diligence: Why The Right Tech Is Essential For Today’s (and Tomorrow’s) Digital Content Needs
77% of creatives expect their production volume to increase in 2025, highlighting the need for the right digital management software.
Early To Rise: Early AI Adopters Seeing Greater Impacts (New Report)
Early AI adopters are more likely to see a greater impact and positive influence on factors like reducing costs.
AI Advertising Advantages: How AI Is Revolutionizing Media Sales
More than half of ad buyers are using or are planning to use AI-powered products, according to a recent survey.
Quality Time: Top Barrier To Growing Programmatic Is Quality Of Media (New Report)
The top-ranked barrier for growing programmatic advertising is the quality of media (e.g. fraud, brand safety, viewability, transparency).
Just The Facts: With Digital Content Creators Failing To Fact-Check, UNESCO Offers Training Course
As content creators and digital publishers become more important in the "information ecosystem," fact-based information is essential.
Stay Human: New Study Finds Journalist-Crafted Articles Preferred Over AI
A recent study says readers find journalist-crafted news articles more comprehensible than articles produced with AI automation.
AI Expectations: Why Publishers Must Balance Excitement With Realism
A new report says AI won't likely "alter the fundamental commercial reality for the news” the same way the shift to online did.
AI Companies Collaborating on $10 Million Support Projects For Newsrooms
Monies will support AI focuses varying from text summarization and translation to media analyzation and marketing services.
Advanced Advertising: Are Google’s AI Overview Ads Enough To Maintain Search Dominance?
Will the recent announcement of ads in mobile users' AI Overviews be enough to help Google maintain its search dominance?
Money Talks: New Research On What’s Driving AI Investment
The top factor driving responsible AI investment for businesses is differentiating their organization, product, or service.
AI Everywhere: AI Adoption Rate Surpassing Previous PC and Internet Rates
A new report finds that generative AI reached usage rates in two years that it took PCs and the Internet more than five years to reach.
Search Strategies: More And More Trading Traditional For AI
A new survey has found that 77% use genAI tools to search in place of Google and other traditional search engines.
AI Analysis: Rewards Abound, But What Risks Should Advertisers Consider?
While advertisers continue to incorporate genAI into their ad strategies, there are still lingering concerns.
Br-AI-n Trust: More Advertisers Showing Confidence In AI
A new report shows advertisers are trusting AI for both optimization and, on an ad sales management level, content worthy of being near.
Moving Targets: How To Reprioritize Audience Targeting Amidst Privacy Laws
A recent digital advertising survey says new data privacy standards will make the largest impacts on audience targeting and measurements.
AI Data Drought? News Sites Leading Pack Of Platforms Preventing Data Harvest
AI is seeing increased restrictions in its training data, particularly from news sites whose share of blocked tokens is at 45% (up from 3% last year).
How AI’s Creative Boosts Can Help (And Hurt) Writers And Publishers
As writers continue to work out the best uses for AI in publishing, a new study is warning against a larger creative toll.
Big Tech Bargain: Google, California Agreement Commits $250 Million To Journalism, AI Initiatives — But At What Cost?
The deal between California and Google will bring an influx of money to newsrooms ... but does it let the tech company off easy?
AI In Publishing: Gen AI Adoption Expected To Reach 100 Million U.S. Users In 2024 (New Forecast)
A new 2024 forecast has gen AI adoption reaching the 100-million-user milestone, which took Facebook four years to reach. What does that mean for digital publishers?
Better Results: New Survey Shows Nearly Half Happier With AI-Assisted Search Results
For those paying attention to the AI Search revolution, 29% say that they use traditional search engines less because of AI platforms.
Send In The Search Team: Can SearchGPT Dethrone Google Search?
With the announcement of OpenAI's generative search tool, SearchGPT is hitting Google where it could hurt the most.
Ad Infinitum: The Ever-Increasing Role of AI In Advertising
New estimates say that, in five year’s time, 94.1% of all ad spending for digital and analog media buys will be AI-enabled.
Is The Public Ready For AI In The Newsroom?
A digital news study has found that 52% of Americans are not currently comfortable with AI work overseen by humans in the newsroom.
Part Of The Process: How The Public Perceives — And Prefers — AI In The Newsroom
A new survey of news consumers shows a majority wanting a label or some disclosure for AI-produced news with human oversight.
The Future Of AI, Today: Are The Highest AI Hopes Already A Reality?
A new report is asking global marketers about current AI use and future AI hopes, revealing wishes that, for many, are already here.
Digital Transfer: Media Consumption Rising Worldwide (New Report)
Total media usage rose 0.3% to 56.15 hours per week worldwide, and the forecast shows further expansion moving forward.
AI Obstacles: The Hurdles To Overcome For Implementing and Maximizing AI’s Potential
Estimating and demonstrating AI's value is the primary obstacle in adopting the technology, but it's a conquerable hurdle.
Renewed Interest: Publishers Increasing Focus On Subscriptions In Face Of Traffic, Ad Revenue & AI Challenges
A recent survey of publishing executives found that most are increasing their focus on building subscription revenue.
Streamlining With AI: Is Your Workflow Fully Optimized?
Marketers are using AI tools in their workflows for task automation, asset organization, and content creation.
Confidence Boost: How Data Strategies And AI Can Pave The Best Paths Forward
The confidences marketers are currently feeling are built upon a solid data-strategy foundation and optimism in generative AI.
Searching AI And Low: What Google’s AI Overviews Mean For Publishers
Google's AI Overviews is changing Search as we know it, but as users experience this new convenience, publishers need to consider a response.
Rising Costs: How AI & Automation Can Help With Cost Per Lead And More
The cost per click is up $0.44 from last year while the cost per lead is up more than $13 to $66.69 this year.
Marketers Believe AI Advances To Make Most Impact On Email Marketing Automation (New Report)
Marketers say the most effective way to measure email marketing success is by the revenue generated, followed by ROI and engagement metrics.
More AI The Merrier: Marketers Saving More With Multiple Uses Of AI
The top three use-cases of generative AI for B2B marketers are creating recurring customers, automating documentation, and automating marketing.
Making An AI Impression: Using AI More Likely To Garner Favorable View
A recent survey of communications professionals found that they’re “more likely to have a favorable view of agencies and colleagues who incorporate AI into their work.”
AI Growth Shows Continued Rises In Sales, Satisfaction, And Marketing Savings
New research sees a 5.1% improvement in sales productivity, a 6.1% improvement in customer satisfaction, and a 7% drop in marketing costs.
Making Time: AI, Automation, And How SMBs Can Prioritize (And Optimize) Marketing Efforts
Most small businesses spend less than an hour each day on marketing, highlighting the need for marketing software that create efficiencies.
Brand Disconnect: How Companies and Customers Disagree On Personalization, AI, And More
New findings show that 81% of brands say they have a “deep understanding of their customers,” while only 46% of customers agree.
Feature Friendly: Why Marketers Ultimately Switch Software
Almost half of the marketers who switched applications said new and better features were the reason they replaced their software.
Personal Touch: How Marketers Are Turning To AI For Enhanced Personalization
Most marketers believe AI could further improve predictive analytics of customer behavior and enhance dynamic content creation and optimization.
Journalism in The Gen AI Era: The Help Newsrooms Get — And Want To Get — From AI
Nearly three-quarters (73.8%) of news professionals surveyed by AP say they or their organization are using AI in some capacity.
The Search Continues: AI’s Referrals To Brand Sites See Promising Growth
New research shows Perplexity’s referrals grew almost 40% month-over-month since January, proving AI’s potential beyond just generating content.
Data-Driven Decisions Seen As Difference-Maker As Marketers Face More Competition In 2024
92% of marketers rely on data to make decisions (up 11% from last year), and more than half say they’re prioritizing more personalized marketing experiences.
Data Difficulties: Even With AI, Retailers Struggling To Connect Data Dots
While most retailers are using generative AI for personalization, nearly half are struggling to make data accessible.
Advanced Strategies: AI Giving Marketers ‘Room For Growth’ In Customer Engagement
As AI use becomes more ubiquitous, a new study has found that the top challenge facing marketers in terms of creativity and strategic engagement was having to focus on KPIs.
AI Acquisition: Yahoo Enters AI Era With Purchase Of News App Artifact
After worries that Artifact would be shuttering, the AI-driven personalized news feed might now be just the thing Yahoo needs.
Trillion Dollar Tech: Gen AI Forecast To Be $1.3 Trillion Market By 2032
In addition to a trillion-dollar gen AI forecast, Bloomberg says the training and hardware markets will reach $470 billion and $640 billion, respectively.
Retention ROI: How AI In Marketing Can Help Reprioritize Existing Customers
With customer acquisition “anywhere between 5 to 25 times more expensive,” a new study says customer retention has more potential for ROI.
Stay Human: The ‘Human-Centric Skills’ All AI-Powered Companies Should Prioritize
“As workers increasingly use gen AI to tackle more repetitive tasks,” a new study says, “the human-centric skills of critical thinking and decision making will become ever more important.”
Finding Your Audience: Content Strategies For 2024 And Beyond
It takes more than a trending AI prompt for publishers to make amazing SEO-friendly content and engaging social-media-tested content.
Audience Strategies: Getting The Marketing-Most Out Of AI And Automation
A new survey has the most effective AI applications in marketing automation as audience targeting, analytics & reporting, and email marketing.
On The Record: AI And Its Newsroom Potential
A handful of Pulitzer Prize nominees disclosed their AI use, but you don’t have to take home a medal to win with this technology.
Lights, Camera, AI-Action: How Marketers Are Embracing AI For Video
More than 62% of marketers in video production say they’re leveraging generative AI to “support creative development.”
Open(AI) and Shut Cases? NYT, Musk, And The Latest In OpenAI Legal News
OpenAI is always in the news, but the last few days have seen some major headlines made over matters beyond mere artificial intelligence capabilities.
Leap Forward: Harnessing The Gift Of Extra Time With Generative AI
Generative AI tools have the ability to essentially give you more than just an extra day every year. What will you do with the extra time?
Human Touch: How Brands Should Address AI Within Customer Experience (New Report)
As a new study finds a majority of customers concerned whether their data, privacy, and identity are being protected with brands’ use of AI, reassurance and transparency is more vital than ever.
Spending Spree: AI Spend To Reach $150b By 2027, Become “Lead Motivator of Innovation”
What had been less than $20 billion in enterprise spending on AI last year will double in 2024 and exceed $150 billion by 2027.
Keep It Coming: More Marketers Utilizing AI To Meet Ever-Growing Content Needs (New Report)
A recent survey of marketers found 85% facing increasing pressure to produce more content more rapidly, so it’s no surprise 69% believe AI can help their companies expand to new markets.
No Tough Customers: AI Helping Most Marketers Figure Out Preferences, Behavior
Most marketers are giving AI technology a stamp of approval, and it makes you wonder what the rest are waiting for.
NYT vs. OpenAI: Is It A Winner-Changes-All Battle?
With OpenAI pushing back and saying the New York Times’ recent lawsuit is “without merit,” we could be in for a long, ramification-heavy battle between titans.
